Artificial Intelligence (AI) for journalists


Artificial intelligence (AI) is being embedded in newsrooms and content operations across the industry – but how will it affect the role of the journalist, content creator and editor?

The NCTJ’s Journalism Skills Academy offers training resources so that people in different publishing roles can learn the essential skills and knowledge needed to adapt to AI technology as it continues to evolve.

The training is designed to be relevant to a broad audience – including journalists and senior editorial leaders; those working in the public relations, communications and marketing sectors; journalism tutors and trainers; freelance journalists and student journalists.

The aims of the training are:

  • To show the latest information and research about AI tools and technology
  • To provide clarity around the meanings and definitions of AI
  • To show how newsrooms are embedding AI into the content operation
  • To show how AI is supporting the role of the journalist and content creator
  • To provide a practical guide to AI tools and best practice approaches to using them

The training is also provided via different channels including virtual masterclasses and lunch and learns, bespoke in-house programmes and e-learning on the JSA platform.

E-learning - A Journalist’s Guide to Artificial Intelligence (AI)

This e-learning course is an essential training resource for journalists and content creators to gain knowledge about the capabilities of AI and learn essential skills to use it in their day-to-day roles.

Masterclass - Artificial Intelligence in the Newsroom

This masterclass is a practical session which will demonstrate how AI technology works and will explain existing and developing tools that are being adopted by media organisations across the UK.

Lunch and learn - Introduction to Artificial Intelligence (AI)

Journalists of all backgrounds and experiences will benefit from the learnings in the course, which combines up-to-date information with practical guidance. It has been designed to appeal to a broad range of roles in the media.

Lunch and learn ‘train the trainer’: Artificial Intelligence

This special ‘lunch and learn’ virtual training session is aimed at NCTJ-accredited course leaders and tutors to support them as they prepare students to use AI in their future careers.

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