The training is designed to be relevant to a broad audience – including journalists and senior editorial leaders; those working in the public relations, communications and marketing sectors; journalism tutors and trainers; freelance journalists and student journalists.
The aims of the training are:
- To show the latest information and research about AI tools and technology
- To provide clarity around the meanings and definitions of AI
- To show how newsrooms are embedding AI into the content operation
- To show how AI is supporting the role of the journalist and content creator
- To provide a practical guide to AI tools and best practice approaches to using them
The training is also provided via different channels including virtual masterclasses and lunch and learns, bespoke in-house programmes and e-learning on the JSA platform.