‘Train the trainer’: Artificial Intelligence

Masterclass - How is artificial intelligence (AI) being embedded in the industry and how it is impacting on the role of the journalist?

This special virtual masterclass is aimed at journalism tutors to support them as they prepare students to use AI in their future careers.

The use of AI technology is being adopted by many different media organisations after it began to emerge in 2023.

This session will provide an overview of how AI is being used in different newsrooms, and will provide practical guidance on using AI tools and technology. It will also explore key areas including verification and ethics.

The course is ideal for course leaders or tutors who are new to AI and would like to learn more to support their delivery of teaching in this subject.

The session will include the following:

  • Explanation of generative AI including background information
  • Summary of generative AI technology and how it is being used in the industry
  • Summary of different AI tools being used to support content creation
  • Summary of the areas to be cautious of including verification and copyright
  • Brief demonstration of how AI technology works in practice
  • Discussion and Q&A on the capabilities of AI in the newsroom
  • Video contributions from industry leaders
  • Case studies/examples from different parts of the industry

Course outcomes:

  • Delegates will understand the basic theories and definitions of AI
  • Delegates will learn how AI could broadly affect the role of journalist/content creator
  • Delegates will gain a basic understanding of how AI technology works in practice
  • Delegates will understand how it is currently being used/adopted by industry

The training will be delivered by journalist and former journalism course leader Miriam Phillips, who is also author of the Journalism Skills Academy’s e-learning course.

Please note there are two dates for this course – on Wednesday, 26 June and Thursday, 27 June. Please indicate your date preference in the notes at checkout.

Course leaders and tutors are invited from both NCTJ-accredited and non-accredited courses. NCTJ-accredited centres should use the code NCTJACCRED1 at checkout to access a discount.

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