Introduction to PR for journalists – Diploma

Understanding how public relations works is an important skill for journalists. This module explores the objectives, strategies and techniques used by PR professionals, helping you understand how information is gathered, shaped and shared before it reaches the newsroom.

You will learn how to research and plan a PR campaign, write a news release, and understand the legal and ethical issues facing PR practitioners, while developing a broader understanding of the relationship between journalism and public relations.

This module is assessed by an online exam, which assesses your knowledge and practical application of public relations and communications.

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