Introduction to PR for journalists

This single module will enable trainee journalists to understand some of the methods employed by PR staff with whom they will come into contact. It will also help to prepare them to work at a junior level in public relations and use professional techniques and tools to produce a basic PR campaign; and create accurate and effective news releases suitable for publication in a variety of media outlets.

This module is assessed by a two-hour online exam: candidates are required to produce a basic campaign strategy, including key messages and detailed tactics and produce a 300-word news release targeted at the local media.