Covering all aspects of the contemporary magazine industry, Inside Magazine Publishing by David Stam and Andrew Scott offers a comprehensive overview of magazine publishing for anyone wishing to understand the dynamic and complex industry.
It has detailed analysis of the magazine business in the past, future and present, including the evolution of digital and new media platforms and their effect on all aspects of the industry.
The book also features a broad range of case studies and micro essays, which help readers to understand how theory is applied in practice. There are also useful appendices on printing, paper selection, legal matters and a glossary. All these features are supported by a companion website (www.insidemagazinepublishing.com).
Subject areas covered include:
- UK magazine publishing today
- Changing business models
- Originating and managing creative content
- Magazine writing and design
- Circulation sales and advertising
- Distribution and marketing
- The magazine in the digital age