Analytics: understanding your audience

E-learning – Please note: price excludes VAT

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Data and analytics are now embedded in most content operations – tracking performance of digital content and informing decisions around story selection.

Whether you are a journalist who may need a refresher after a career break or one who wishes to upskill to meet the demands of the industry, this course provides essential information and guidance to equip learners with the knowledge and skills to adapt to the modern newsroom. It may also benefit individuals who may simply wish to learn a new transferable skill.