This option builds on the introduction to the subject in the essential journalism module. It is about learning the knowledge and skills to operate as an audience-focused digital journalist in a multimedia newsroom.
It will provide knowledge of how to make the most of a website CMS, how to make improvements to sites to enhance the user experience, how to build and execute strategies-based audience data, interacting with the audience, making the most of illustrations/video, how to develop brands, the behaviours needed by someone in these roles and how they can continue to develop skills once in the workplace.
Assessment: candidates will sit a 1-hour and 15 minutes online exam designed to test a candidate’s knowledge, understanding and practical application of the skills and knowledge learnt in this module. Questions will be set from all areas of the programme of study.
They will also submit a piece of digital journalism coursework. Published on appropriate platform(s), it will contain evidence of how analytics were used, SEO, digital writing skills, use of illustrative material and social media.