NCTJ welcomes Local Media Strategy and Media Literacy Action Plan but urges investment in training pathways

The NCTJ has welcomed the publication of the government’s Local Media Strategy and Media Literacy Action Plan, which aim to support the sustainability of local journalism and improve media literacy across the UK.

The government has highlighted that access to trusted local news is essential to social cohesion, countering misinformation, and expanding opportunities for future journalists. The Department for Science, Innovation and Technology published A Safe, Informed Digital Nation, a cross-departmental Media Literacy Action Plan, while Culture Secretary Lisa Nandy launched the long-awaited Local Media Strategy.

Lisa Nandy, Secretary of State for Culture, Media and Sport, said: “Local media has long been a ladder of opportunity, helping new voices break into journalism. This strategy is the start of a new approach to local media, which nurtures the sector and places it at the heart of our support for the country.”

The Local Media Strategy introduces a Local News Fund worth up to £12 million over two years to help local outlets transition to sustainable digital business models. A portion of the fund is reserved for “news deserts” — the 37 local authority districts currently without a dedicated local news outlet, leaving 4.4 million people without coverage. The strategy also includes plans to pilot regional media forums to improve connections between newsrooms and local public services, and to give pupils digital access to local and national news through initiatives such as Newspapers for Schools. Further detail on fund allocation is expected in the coming weeks.

The strategy recognises local journalism as a ladder of opportunity, committing to an Inspiring the Future campaign in North West England schools to promote journalism careers among young people from all backgrounds. The NCTJ is pleased to have been asked to support this pilot and looks forward to exploring how our own careers initiatives, including the recently launched Where Your Story Goes campaign, can complement the programme.

As these plans are being developed, training must be supported to turn interest in journalism into skilled, trusted reporters. High-quality, structured training is essential to ensure the next generation of journalists can uphold standards, serve communities effectively, and maintain the trust that local news relies on.

Joanne Forbes, chief executive of the NCTJ, said: “We welcome the publication of the Local Media Strategy and Media Literacy Action Plan. It is encouraging to see the government recognise that regional and local journalism is a ladder of opportunity, supporting new voices and communities.

“But outreach alone cannot create skilled, trusted journalists. Investment in high-quality, structured training is essential to bridge that gap. NCTJ qualifications set the industry-recognised standards and provide clear pathways to attract diverse talent and sustain trusted local news.

“As these plans develop, we will continue to work with government to ensure training and access remain central to the sector’s future.”