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NCTJ to offer ‘content creator’ apprenticeship assessments

From 1 September 2023, the National Council for the Training of Journalists is to offer end-point assessments for the level 3 content creator apprenticeship.

From 1 September 2023, the National Council for the Training of Journalists is to offer end-point assessments for the level 3 content creator apprenticeship. This follows formal approval by the Education and Skills Funding Agency (ESFA).

With the rapid evolution of digital media and the growing demand for skilled content creators, this new recognition will allow the NCTJ to play a pivotal role in this rapidly developing field, by assessing and evaluating the skills, knowledge and behaviours of content creator apprentices.

The assessments are designed to validate apprentices’ content creation skills, ensuring they are well-equipped to excel in their careers. They are completed in the final three months of the apprenticeship and involve a project campaign or evaluation report with a professional discussion underpinned by a portfolio of evidence.

The NCTJ already works with employers and training providers on the level 5 journalist apprenticeship, which incorporates the NCTJ’s Diploma in Journalism qualification, and the level 7 senior journalist apprenticeship, which includes the National Qualification in Journalism (NQJ).

Level 3 content creator apprentices will have the option to complete the NCTJ Certificate in Foundation Journalism alongside their apprenticeship assessments.

Martin Wright, editor-in-chief of the Midland News Association, and the newly-appointed chair of the NCTJ’s Journalism Qualifications Board, said: “Having the NCTJ deliver assessments for content creator apprenticeships is a perfect fit for an organisation that has built its reputation around delivering the highest standards in journalism training and qualifications.

“As well as providing essential skills for content creators, this apprenticeship will open doors for many more aspiring journalists, providing an alternative – and accessible – route into the industry.”

The NCTJ has seen a recent growth in the number of apprentice journalists. In July 2023 there were 208 apprentices registered with the NCTJ compared to 124 in July 2022. They are learning on the job and undertaking their training at the following centres: Bauer Academy; Bournemouth University; Cardiff and Vale College; City of Portsmouth College; Darlington College; Glasgow Kelvin College; PA Training; Sheffield College; the University of Kent; and University of Sunderland.

Joanne Forbes, chief executive of the NCTJ, said: “We are delighted to be recognised by the ESFA to offer assessments for content creator apprenticeships.

“This exciting development aligns with the NCTJ’s ongoing commitment to fostering excellence, professionalism, and diversity in the media industry and across all sectors and industries that want to publish high quality content.

“By diversifying and embracing this broader scope, the NCTJ will contribute to nurturing a new generation of skilled content creators who uphold ethical standards, promote creativity, and engage audiences in impactful ways.

“We also see the level 3 content creator apprenticeship as an important progression route for attracting diverse talent into higher level journalism careers.

“We look forward to expanding our provision and working closely with apprentices, employers, and training providers to ensure that our assessments reflect the changing demands of this dynamic field.”

If you would like to register an apprentice with the NCTJ for an end-point assessment, please contact us at We will talk you through the process and our end-point assessment services and answer any questions you or your apprentice may have.

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