NCTJ appoints head of professional development as journalism industry adapts to AI

The National Council for the Training of Journalists (NCTJ) has appointed Laura Michael to the new role of head of professional development, expanding its support for journalists and news organisations as the industry adapts to rapid technological change.

Laura will lead the development of the NCTJ’s professional training offer, working with employers, educators and industry partners to provide practical training for journalists throughout their careers.

The new role comes as artificial intelligence, changing audience habits and new newsroom technologies reshape how journalism is researched, verified, produced and distributed.

Joanne Forbes, chief executive of the NCTJ, said: “I’m delighted to welcome Laura back to the NCTJ in a permanent, strategically significant role, leading our growing work on professional development. She brings extensive industry experience, real insight into what journalists and employers need, and a deep understanding of the NCTJ.

“Journalism is changing rapidly, not least because of AI, and professional development has never been more important. We want to support journalists throughout their careers and help them maintain the highest professional standards.

“We also see growing demand for journalism skills across a much broader range of roles and organisations, and Laura will develop that opportunity.”

Laura has worked in the industry for nearly 25 years, working in senior editorial roles at Archant and Newsquest. She began her career in South Wales after completing her NCTJ at Cardiff University.

Laura previously worked at the NCTJ as head of the Journalism Skills Academy, where she helped develop training and continuing professional development for journalists and employers.

Laura said: “I am thrilled to be returning to the NCTJ in this new role. Journalism is facing enormous opportunities and challenges, and training must keep pace with the way the industry is changing.

“I look forward to working with newsrooms, educators and partners to build programmes that are responsive, inclusive and genuinely useful to journalists developing their skills in an AI-enabled world.”

Her appointment strengthens the NCTJ’s commitment to helping journalists and employers respond confidently to technological change while championing the enduring professional skills at the heart of trusted journalism.