Social Media Journalist (Audio), Radio Lincolnshire – EXTEND

DEPARTMENT: BBC Nations,East Yorkshire & Lincolnshire
LOCATION: Lincolnshire
PROPOSED SALARY RANGE: Up to £33,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

BBC EXTEND

This role is advertised as part of our BBC Extend programme for disabled people. To apply for this role you should identify as deaf, disabled or neurodivergent and must meet either the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You’re broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our Extend programme, please contact [email protected].

The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workface that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place.

If you’d like more information on BBC Extend, please visit the BBC Extend webpage. (EXTEND code: EX2324).

Main Responsibilities

As a journalist, some of the main responsibilities will include:

Day-to-day running of our social media accounts.
Reversioning content to make the most of our audio and reach online audiences.
Working alongside our Executive Producer, the wider BBC Lincolnshire team and the BBC East Yorkshire and Lincolnshire social lead, you’ll aim to drive engagement and grow referrals from social accounts to BBC products and services, including BBC Sounds.
Promoting radio station activities and using your creative film-making skills to turn the biggest local talking points into content for both social media and broadcast output.
Being a champion of new social media formats like radio studio visualisation. You’ll need to be a team player – someone colleagues can rely on for digital support and training.
Using social listening tools to identify the issues that matter most to local audiences – and having the creative vision to turn them into content audiences love to read, watch and share.
Turning daily radio and TV content into engaging social formats and creating original digital content using your own ideas and experience.
Contributing ideas and helping improve our digital and audio offering.

Are you the right candidate?

This is a great opportunity for someone who loves growing audiences, digital content, and audio – and believes in the power of social media to reach new listeners and viewers.

The successful candidate will:

Have experience of creating high-impact content across multiple platforms.
Be passionate about storytelling and understand how the BBC serves local digital audiences.
Have an instinct for which stories resonate on social platforms.
Ideally have experience managing accounts or building a social media brand and implementing strategy.
Understand editorial challenges and legal considerations involved in digital journalism.
Ideally possess filmmaking skills, with the ability to shoot and edit your own material (e.g. using Final Cut Pro).
Have knowledge of social listening tools and interpreting audience data. Experience with publishing platforms like Social Flow is also desirable.
You don’t need a formal journalism or news background – you just need a strong editorial instinct and the ability to spot a great story when you hear it.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.