Senior SEO editor – The Sun

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching more than 170 million unique digital users every month. Its exclusives set the news agenda and its campaigns have changed lives.

The Sun delivers news, entertainment and sports coverage to millions of readers every day. With a history spanning decades, it is committed to providing accurate, insightful and engaging content across print and digital platforms.

About the role

The Sun is looking for a talented individual to help lead the development of its search engine optimisation (SEO) strategy in a world of artificial intelligence (AI).

Key responsibilities

• Help grow organic search, Discover and Google News visibility across The Sun’s four domains: thesun.co.uk, the-sun.com, thescottishsun.co.uk and thesun.ie.
• Optimise The Sun’s content across platforms for large language models (LLMs).
• Help drive sign-ups to The Sun Club, The Sun’s premium content offering.
• Communicate with the newsroom on major breaking stories.
• Act as a point of contact for journalists and editors seeking SEO advice and insight.
• Contribute to The Sun’s trending output, including pitching and writing content when required.
• Contribute to The Sun’s live blog and forward planning strategies.
• Contribute to SEO strategies for specific sections.
• Analyse SEO performance and report insights and recommendations to the newsroom.
• Carry out competitor analysis and identify opportunities to improve performance in key markets.
• Keep up to date with key developments in SEO and LLM optimisation.

Essential criteria

• A strong understanding of daily news trends and longer-term audience and search trends.
• Strong communication skills and the ability to build good working relationships with different section heads.
• An agile approach, with the ability to identify and flag emerging and declining trends quickly.
• The ability to implement ideas and strategies that support overall traffic growth.
• An understanding of SEO tools used in newsrooms and the ability to use them effectively.
• A passion for news and digital journalism.
• The ability to work effectively as part of a team.

A background in digital journalism and technical SEO knowledge would be an advantage.

Life at News UK

News UK says it is driven by passion, guided by principles and acts with purpose. It aims to represent, reflect and reach the nation, telling the stories that matter and helping audiences make decisions based on trusted information.

The organisation is committed to reflecting the diversity of the audiences it serves and creating a culture where everyone has the opportunity to contribute and thrive.

News UK also supports employee-led networks that bring together colleagues with shared interests and experiences. These include the African and Caribbean Network, Parents and Carers, News Is Out and the Apprentice Society.

Benefits

Benefits include:

• Private medical insurance, including cover for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home and weekly in-person or virtual exercise classes.
• Bikes for Work and Electric Car schemes.
• Up to 60 per cent discount on HarperCollins books.
• Up to 18 weeks’ maternity leave at full basic salary and up to two weeks’ paternity leave.
• Access to exclusive events and competitions with brands including talkSPORT, Virgin Radio UK and The Times, as well as weekly virtual panel discussions with journalists and celebrities.
• Wellbeing benefits including an employee assistance programme (EAP), physiotherapy, massage and counselling.
• A pension scheme with employer contributions of up to 5 per cent.
• A range of training opportunities and full access to LinkedIn Learning.
• 30 days’ holiday plus bank holidays and an additional anniversary day off.
• Up to three paid volunteering days a year to support causes you care about.

Inclusive recruitment

News UK is committed to providing an inclusive recruitment process. If you require reasonable adjustments because of a disability or health condition at any stage of the application or interview process, contact careers@news.co.uk to discuss the support available.