Deputy Editor – HRD Connect – (London)

Calling all passionate writers with a flair for captivating content and a keen understanding of the HR audience! We have an exciting role tailored just for you. As the Deputy Editor for HRD Connect, you’ll be the driving force behind our content strategy, working closely with the Head of Product to craft an engaging narrative that speaks directly to HR professionals.

In this role, you’ll be at the helm of content creation and production, orchestrating a diverse mix of styles to keep our editorial offering fresh and exciting. From thought-provoking articles to insightful interviews, you’ll have the creative freedom to experiment and innovate. Your skills in disseminating content via a variety of media will amplify our reach, making sure our content reaches every corner of our audience’s world.

Internally, you’ll be the linchpin of our communication and relationships. Collaborating with different teams within Contentive, you’ll ensure a seamless flow of ideas and strategies, aligning our content initiatives with the overall company vision. Externally, you’ll be building strong relationships with industry experts and thought leaders, securing exclusive contributions that elevate HRD Connect’s reputation as the go-to platform for HR insights.

If you’re ready to seize this opportunity and satisfy your appetite for impactful content creation and meaningful audience engagement, we can’t wait to hear from you. Join us as we redefine B2B publishing and content marketing, and let’s serve up an extraordinary experience for our HR audience together!

To apply, please follow the link or send a copy of your CV with a covering email to Laura Mitchell-Innes, and quote: NCTJ Deputy Editor application.

I look forward to hearing from you.

The Role

We have a great opportunity for a talented individual to join our team as Deputy Editor, where you will play a pivotal role in revolutionising our media business using the cutting-edge power of GenAI.

As a Deputy Editor at Contentive, you will have the chance to immerse yourself in the dynamic world of digital media and be at the epicenter of content creation, distribution, and engagement. You’ll work with the Editors in growing the brand’s position as a primary source for in-depth analysis. This is a fantastic role for a creative senior reporter or journalist who is craving a challenge, more autonomy and ownership. GenAI will be your ultimate ally in transforming the way we deliver information, insights, and entertainment to our global audience.

Imagine the ability to leverage the boundless potential of GenAI, a true game-changer in the industry, to enhance and amplify our storytelling capabilities. You’ll be empowered to create compelling and personalised content that resonates with our diverse audience, driving unprecedented levels of engagement and loyalty. By harnessing the power of AI, you’ll have the freedom to explore new editorial horizons, experiment with innovative formats, and constantly push the boundaries of what’s possible in media.

Are you ready to be part of a transformative journey that redefines the media landscape? If you possess a passion for storytelling, a penchant for innovation, and an unwavering drive to excel, Contentive welcomes you to join us in utilising GenAI to usher in a new era of media excellence. Together, let’s shape the future of media and leave an indelible mark on the world of digital content!

The successful candidate will have some exposure to HR markets, work to high editorial standards, and work off a list of industry contacts to inform their coverage. We’re looking for a passionate writer with strategic editorial skills to drive our target audience engagement.

Key responsibilities

Content creation and production, ensuring diverse mix of styles

  • Produce individual weekly content quota as pre-agreed with Editor, and ensure wider team achieves own objectives/goals
  • Produce content in a diverse mix of styles (e.g. video, webinar, infographic, various written formats), ensuring a high standard of innovation is achieved
  • Follow tenets of content that is educational, informative and entertaining
  • With editor, ensure all content (whether produced in-house or externally, editorial or commercial) is edited to house style and to a high degree of quality prior to publication
  • Suggest new content initiatives/product expansions and feed back to Editor and Content Director
  • Maintain awareness of market trends and identify opportunities for the business, showing an understanding of how to leverage market knowledge for the production of engaging content

Dissemination of content via variety of media

  • Ensure all content is posted to the site in a timely manner, or scheduled to post as appropriate, and in agreement with the Editor
  • Ensure all content is shared via key social media portals (Twitter, LinkedIn, Facebook) following best practice guidelines set out in objectives and as set by Content Director
  • Look for opportunities to improve shareability of content to grow audience engagement
  • Test and learn a variety of methods and platforms for content dissemination and share learnings with wider content team

Internal and external communication and relationships

  • Liaise with the Editor and reporters as appropriate to ensure objectives and KPIs are met
  • Deputise for Editor as required
  • Demonstrate an understanding of the markets we serve. Liaise externally with contributors and readers
  • Support Editor with management of editorial advisory board as appropriate/required
  • Mentor junior colleagues by supporting the Editor with training/onboarding of new staff and providing feedback on content produced as appropriate, ensuring it is relevant to audience and produced to a high standard (and in line with house style)

The Ideal Candidate

  • Degree in journalism
  • Strong writing and reporting skills
  • Excellent editing skills
  • Experience of creation, production and dissemination of engaging, shareable content relevant to the audience
  • Collaboration and interpersonal skills
  • Ability to work to tight deadlines
  • Highly motivated, with an inquiring mind and passion for excellence and innovation in pursuit of business growth and success

Our Culture:

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

Contentive see diversity as a really positive thing that actually creates a better workplace and delivers better outcomes, so we are really keen to maximise the diversity of the workforce and actively encourage applications from anyone and everyone.


  • Passionate
  • Flexible mindset
  • Humble and Social
  • Curious
  • Accountable
  • Diverse and inclusive.


  • 25 days of paid holidays (plus a Birthday Day)
  • Life Assurance – 4 x annual salary.
  • Pension Scheme
  • The right mix of challenges, learning and development opportunities


Your career is in your hands. We expect you to take ownership of your own career development and of course, we are here to support and guide you. Our career pathway is designed to clearly highlight the different avenues you may wish to take during your career with Contentive. We encourage you to have open and honest conversations about how you are performing in your role and ask for feedback. We adopt the growth mindset principle to development. “There is no failure. Only feedback. – Robert Allen. OR “Success is not an accident; success is a choice.” – Stephen Curry.

About Contentive

Contentive is reinventing B2B media and events. Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate and create content that cuts through the noise and captures the attention of busy execs to help them succeed in their roles.  In turn, we offer suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.

Our range of highly focused promotional solutions can help companies successfully capture their market, increasing brand awareness, delivering quality leads and ultimately providing a great return on their marketing investment.

We pride ourselves on the highly reputable brands we have in Contentive, these are split across four areas; Digital Marketing, FinTech, HR and Financial Services.

We are a technology led business, constantly innovating to improve the experience we offer our audiences. Our proprietary technology stack combines marketing automation and a customer data platform, allowing us to continuously monitor the topic and format preferences of our audiences. This enables us to personalise their experience – online or at an event – driving higher engagement rates and providing us with unrivalled intelligence and insight about each community’s behaviours and preferences.

Keep in touch

Sign up to receive the NCTJ’s eJournalism newsletter. Sent once a month, it will keep you up to date with the latest news and developments in journalism training.