Audience Journalist – The Scottish Sun (Glasgow)

Audience Journalist

We are looking for an Audience Journalist to join the team at Scotland’s no 1 news brand and multi-award winning website to oversee the day to day running of the website, source exclusive stories, deliver the latest breaking news to our audience and drive traffic to the site.


The Team: We are The Scottish Sun. The Scottish Sun is Scotland’s No.1, award-winning newsbrand. The Scottish Sun cares about quality of life, the kind of world we live in, and about people. The Scottish Sun is more than a newspaper. It is an instigator, an entertainer, a cultural reference point, a finger on the pulse and a daily relationship. The Scottish Sun strives to the very highest standards of accuracy in its reporting, and continues to invest in original journalism in print and online.


Your Role: Working as part of the digital team, you will be responsible for the development and execution of The Scottish Sun’s social media strategy, using various tools and skills to make recommendations to maximise search traffic and audience engagement.


Day to day you will:

  • Play a key role in the ongoing development and execution of The Scottish Sun’s social media strategy
  • Assist with best practice for SEO, including using Google Trends to make recommendations on key search terms and relevant keywords to maximise search traffic
  • Use Search Console effectively to target Google Discover traffic and look for/ track potential themes that the newsroom can pursue
  • Curate content from across Scottish Sun Online to satisfy a diverse range of audience demographics.
  • Edit and maintain The Scottish Sun’s social media channels to a high standard in close conjunction with the rest of the team.
  • Contribute to The Scottish Sun’s adoption of emerging social platforms and tools, and take responsibility for the growth of The Scottish Sun’s new social channels.
  • Work directly with editorial, digital, video, picture, design, radio, commercial, marketing, social and audience teams across the business, ensuring their respective demands are met.
  • As a team, ensure the newsroom has sufficient insight to produce Internet-friendly stories, and take responsibility for their subsequent distribution on social media channels.
  • Actively source stories from social media that are likely to perform well across all Scottish Sun platforms with a focus on our own social channels
  • Focus on targets and be clear on what is required in order to meet them
  • Work flexibly across a seven-day rota.


What we’re looking for from you:

  • Experience working as part of a fast paced newsroom ideally with experience in a digital publishing environment
  • Experience of implementing best SEO practice
  • An understanding of the The Scottish Sun brand across print, digital and social media channels
  • Experience using WordPress and analytic tools including, Google Analytics, Search Console, Facebook, Twitter Analytics and Insights and Google Trends
  • Demonstrable experience to deliver consistently high standards under pressure in a deadline-driven environment
  • Passion about all things journalism, social media, current affairs and sport
  • A proactive approach with a willingness to take on any task
  • A team player and a problem-solver who can overcome obstacles through creative and adaptive approaches.


We are News UK: One of the leading media businesses in the UK and Ireland.  Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.


Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities – attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

In addition we also offer:

  • A generous pension scheme with employer contributions of up to 5%;
  • 38 days holiday and up to 4 volunteering days per year;
  • Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks;
  • Wide range of training available, plus full LinkedIn Learning access.

We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any reasonable adjustments during the recruitment process, and we will do our best to accommodate.

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