Audience editor – The Mirror

Role: Audience editor
Organisation: Mirror, Reach
Location: London
Contract: Permanent, full-time
Division: Editorial
Department: Nationals and Magazines
Working arrangement: Hybrid, linked to the London hub at Canary Wharf

The role involves working five days across a seven-day rota, including weekends and bank holidays. Candidates should be based in or able to commute to Canary Wharf.

About the role

The Mirror is looking for an audience editor to help drive audience growth across its portfolio.

You will identify opportunities for growth, package content for different platforms and manage distribution across social media, newsletters and direct messaging. You will also mentor team members, deliver audience growth projects and respond to high-priority newsroom needs.

The role requires strong editorial judgement, writing experience and an analytical approach to audience development.

About Reach

Reach is a commercial news publisher with more than 120 brands, including the Mirror, Express, Daily Star, Daily Record, MyLondon, BelfastLive, Manchester Evening News and Irish Star.

Reach says it reaches 70 per cent of the UK’s online population and has more than 100 million social media followers worldwide.

Key responsibilities

• Identify audience opportunities, new areas for growth and off-platform channels that can help Reach attract readers and increase registered users.
• Package content for specific platforms to maximise engagement across social media, newsletters and direct messaging.
• Set and maintain audience growth principles, mentor engagement producers and provide management, guidance and performance support where required.
• Manage social media channels, curate newsletters and lead high-priority distribution work and newsroom projects at short notice.
• Provide cover for colleagues, work collaboratively across departments and support an inclusive working environment.

Essential criteria

• A National Council for the Training of Journalists (NCTJ) or equivalent professional journalism qualification.
• Strong knowledge of media law.
• A strong understanding of social media platforms, newsletters and audience engagement best practice.
• Newsroom writing experience and an interest in local and national digital storytelling.
• A proven track record of growing and engaging audiences across social media, newsletters or search engine optimisation (SEO).
• The ability to adapt to changing audience trends and business priorities.
• Strong line management and coaching skills where the role involves managing team members.

Benefits

Benefits include:

• 25 days’ holiday plus bank holidays, with an additional day after three, five and 10 years’ service and the option to buy further holiday.
• One additional day of paid leave each year to volunteer for a cause you care about.
• A ‘big moment’ day, providing an additional day of paid leave for a significant personal event.
• Employer pension contributions matched up to 6 per cent, with contributions available through salary sacrifice.
• Family-friendly and flexible working policies, including enhanced family leave.
• A healthcare cash plan covering a range of medical expenses and providing access to doctors’ appointments.
• Private healthcare.
• An electric and hybrid car leasing scheme available through salary sacrifice.
• Wellbeing support, including a 24-hour assistance programme for employees and their families.
• Access to Stream, an app for managing finances, pay, rewards and benefits.
• A range of discounts, including 15 per cent off through Reach’s online marketplace, Yimbly.
• Interest-free loans, including for season tickets and technology.

Inclusive recruitment

Reach encourages applications from people who are interested in the role even if they do not meet every criterion.

The organisation says it values different backgrounds and perspectives and is committed to creating an inclusive workplace. Reach is an equal opportunities employer and encourages applications from people of all backgrounds and experiences.