Audience and content editor – Reach PLC

Role: Audience and content editor
Location: Glasgow
Contract: Permanent, full-time
Division: Editorial
Department: Nationals and Magazines
Working arrangement: Hybrid, based at the Glasgow hub

The role involves working five days across a seven-day rota, including early and late shifts, weekends and bank holidays. Candidates should be based in or around Glasgow and able to travel to the office regularly.

About the role

Reach is looking for an experienced audience and content editor to help maximise reach and engagement across its Scottish titles, including the Daily Record, Edinburgh Live, Glasgow Live and Scottish Daily Express.

You will play a key role in growing audiences and developing subscription opportunities, combining strong editorial judgement with audience insight and digital publishing expertise.

About Reach

Reach is a commercial news publisher with more than 120 brands, including the Mirror, Express, Daily Star, Daily Record, MyLondon, BelfastLive, Manchester Evening News and Irish Star.

Reach says it reaches 70 per cent of the UK’s online population and has more than 100 million social media followers worldwide.

Key responsibilities

• Curate website homepages and key section pages and produce optimised daily newsletters.
• Develop ideas to support subscriber growth, retention and the performance of premium content.
• Plan, publish and distribute content across social media and other platforms to maximise audience reach.
• Identify and develop content opportunities including polls, graphics, video and other audience engagement formats.
• Monitor editorial key performance indicators (KPIs), using audience data and trends to inform content decisions, improve performance and support growth targets.
• Work closely with reporters and editors to ensure stories reach the right audiences at the most effective time.
• Combine editorial judgement with audience expertise to ensure journalism performs effectively across different platforms.
• Ensure content is legally sound and complies with Independent Press Standards Organisation (IPSO) standards.

Essential criteria

• Excellent editorial judgement and strong knowledge of Scottish, UK and international news.
• A detailed understanding of the publications, their target audiences and their needs.
• A proven digital publishing track record, producing accurate journalism using video, words and pictures, alongside a strong understanding of social media platforms.
• The ability to use editorial KPIs, including page views and revenue, to inform and improve storytelling.
• Strong knowledge of media law and IPSO requirements.
• A National Council for the Training of Journalists (NCTJ) or equivalent professional journalism qualification.
• Excellent interpersonal skills and the ability to work collaboratively with colleagues across the newsroom.
• A methodical approach to problem-solving and decision-making, with the ability to work effectively under pressure.

Benefits

Benefits include:

• 25 days’ holiday plus bank holidays, with an additional day after three, five and 10 years’ service and the option to buy further holiday.
• One additional day of paid leave each year to volunteer for a cause you care about.
• A ‘big moment’ day, providing an additional day of paid leave for a significant personal event.
• Employer pension contributions matched up to 6 per cent, with contributions available through salary sacrifice.
• Family-friendly and flexible working policies, including enhanced family leave.
• A healthcare cash plan covering a range of medical expenses and providing access to doctors’ appointments.
• An electric and hybrid car leasing scheme available through salary sacrifice.
• Wellbeing support, including a 24-hour assistance programme for employees and their families.
• A range of discounts, including 15 per cent off through Reach’s online marketplace, Yimbly.
• Interest-free loans, including for season tickets and technology.

Inclusive recruitment

Reach encourages applications from people who are interested in the role even if they do not meet every criterion.

The organisation says it values different backgrounds and perspectives and is committed to creating an inclusive workplace. Reach is an equal opportunities employer and encourages applications from people of all backgrounds and experiences.