Engage your audience: Content that connects and writing with impact

Are you looking to understand the core skills which underpin the role of the journalist?

Engage your audience (formerly Principles of Journalism) is a three-hour virtual masterclass which provides an overview of the foundation skills that every journalist and writer needs to write with impact.

This course is perfect for those who need to understand those core writing skills for their jobs; and would also suit those who do not work in journalism but need to know the basics of content creation.

Learners will gain a better understanding of journalism skills which they may be able to apply to their work.

In summary, the course will provide the following:

• An insight into journalism and the basic principles of journalism
• Guidance on structuring writing, storytelling skills and uncovering stories
• An overview of the ethics and responsibility in journalism

The course content will cover the following:

• Story angle, aims and markets: journalism, corporate comms, clickbait
• Know your audience and their news values
• Ideas, sources, and interviews
• Structure and style: impact and sense, handling stats, factcheck
• Page furniture – grab interest from headline to head turn and SEO
• Reporting responsibly and understanding the impact

The trainer for this course will be Dan Lee, who is a journalist, editorial consultant, author, and academic, and has extensive experience of teaching on, designing and leading professional, undergraduate, and postgraduate courses for various industry trainers.