SEO and maximising audience reach

E-learning - Upskill and refresh your skills and knowledge in SEO to ensure your content ranks high in search and attracts audiences of scale

What are the latest SEO trends for content creation? How is AI affecting search engine results?

Why is content planning so important for SEO? And what are the latest best practice techniques to optimise your content?

If you are new to SEO or need a refresher, this short course will provide you with the knowledge and skills to ensure your content has maximum reach and impact.

And with SEO trends evolving at a rapid pace, you will have access to the latest information and techniques to produce content which gains prominence in search and attract large-scale audiences.

This user-friendly e-learning course can be studied at any time and takes around 90 minutes to complete.

Course outcomes

  • You will gain an understanding of SEO and its importance in content creation
  • You will learn the latest search trends including algorithms and impact of AI
  • You will gain an understanding of user intents to support content planning
  • You will learn the best practice techniques to optimise all types of content – including short-form and long-form content
  • You will learn the basics of analytics to measure your SEO

Course content

What is SEO?

  • Discover how a search engine works to showcase your content
  • Getting to grips with algorithms and ranking factors
  • Learn and apply the periodic table of SEO elements

Importance of developing SEO skills

  • How user intent and the fundamentals of search are integral to your skillset
  • Making sure your content is compelling

Essential tips and best practice

  • Latest techniques to optimise your headlines to the fullest
  • Understanding the role of keywords
  • Links, meta descriptions and images
  • Using SEO in long-form content and breaking news stories

Content planning and analytics

  • Using user intent insights to get the best SEO out of your coverage
  • Understanding analytics and how they play an important part of the SEO process

Top tips and test your knowledge

  • A handy summary of top tips for quick reference
  • Test your SEO knowledge by taking our quiz

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