The Journalism Skills Academy is launching new ‘lunch and learn’ and ‘teatime training’ sessions – for more information, click here.

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SEO and maximising audience reach

Understanding the foundation of SEO and how you can utilise it to reap the benefits editorially can help not only your article, but also provide a better user experience and send positive ranking signals to search engines.

In this course you will learn:

1.   What is SEO?

  • Discover how a search engine works to showcase your content.

2.   Why SEO is an important skill for journalists

  • How user intent and the fundamentals of search are integral to your workflow.

3.   Essential tips and best practice

  • Handy tips to maximise your SEO.

4.   Topic modelling and planning

  • How they can become an important part of the SEO process.

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