The Journalism Skills Academy is launching new ‘lunch and learn’ and ‘teatime training’ sessions – for more information, click here.


SEO and maximising audience reach

Understanding the foundation of SEO and how you can utilise it to reap the benefits editorially can help not only your article, but also provide a better user experience and send positive ranking signals to search engines.

In this course you will learn:

1.   What is SEO?

  • Discover how a search engine works to showcase your content.

2.   Why SEO is an important skill for journalists

  • How user intent and the fundamentals of search are integral to your workflow.

3.   Essential tips and best practice

  • Handy tips to maximise your SEO.

4.   Topic modelling and planning

  • How they can become an important part of the SEO process.

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