Video skills: understanding long form vs short form content

Video has become one of the most powerful storytelling formats in the publishing world with audiences increasingly choosing to consume content in visual form.

This course will demonstrate the importance of video as an essential format for publishing content across multiple platforms – with a specific focus on the effectiveness of, and differences between, short form and long form video.

Delegates will also gain:

• Knowledge about different types of video content formats and how they work across different platforms
• Expert guidance on generating content plans for video content
• An overview of editing skills for video production
• Practical tips and guidelines for delegates to transfer to their roles
• Insight into examples and case studies of best and bad practice

The training will be delivered by Michael Pearson, who is an established journalist, social media strategist and experienced video and audio editor with nine years of experience in a broad range of digital management and production skills after leading and project managing a number of digital innovation projects.