Introduction to TikTok

An introduction to TikTok 

TikTok is now considered one of the top five biggest social media platforms globally. 

The platform – which reportedly has 1.9 to 2 billion users worldwide in 2026 – allows users to create and share short-form videos which can be edited and filtered. 

It is a highly engaging format and one that allows journalists and content creators to interact with new and existing audiences. 

Perfect for: 

Journalists and content creators who want to know how to create and how to find stories.

This course is designed to support you step into TikTok and will give you the most up to date insights and teach you actionable tactics to create your own successful TikToks. You will learn how it can be a useful tool in amplifying your content and maximising its reach. 

It is perfect for content creators who need to understand how the platform works and how to create practical, engaging content.  

It is also perfect for journalists who want to use it both as a tool to find stories and story ideas as well as to create engaging stories to capture audiences who do not consume news via traditional outlets such as TV or newspapers.  

 Course objectives :

• To understand TikTok as a platform
• To teach best practice to enable content creators to use TikTok confidently and effectively in  their day to day role
• To know how to use TikTok to find stories  

Outcomes:

• You will learn how to understand TikTok as a platform
• Know what content works and doesn’t work
• Examples of good and bad practice
• How to stop viewers scrolling past your TikTok and how to hook them in the first 2-3 seconds
• You will also learn when to post and how to engage your audience
• How to understand audience demographics
• Learn how publishers and marketeers have embraced TikTok
• You will also get tips on filming and editing, including seeing what a good TikTok looks like
• Understand how to use TikTok as a journalist; using it as a tool to find stories to report on.