Lunch and learn – Introduction to TikTok

TikTok is now considered one of the leading social media platforms after achieving huge growth during the last year.

The platform – which reportedly surpassed 1billion users worldwide in 2022 – allows users to create and share short-form videos which can be edited and filtered.

It is a highly engaging format and one that allows journalists to interact with new and existing audiences.

This short course will show how to get the most out of TikTok and how it can be a useful tool in amplifying your content and maximising its reach.

The training will be delivered by Tom Vince who has more than a decade of hands-on experience and leadership in media, advertising and video. Tom has been responsible for creating and executing visual strategies across dozens of platforms and sectors, as well as training and supporting hundreds of journalists and creators to become more confident, effective storytellers through the use of visual media.