Essential digital skills for journalists
This masterclass is ideal for those who want to brush up on their digital skills or for those starting out.
Are you looking to learn or refresh the essential skills needed to effectively publish content online?
Digital skills are essential for content creation whether you work in a traditional newsroom, for a specialist publisher, or in a marketing and communications role.
This course is aimed at teaching the most up-to-date best practice methods to write specifically for digital audiences. Delegates will gain an understanding of digital journalism as whole while learning essential tools and techniques to produce engaging content that will attract audiences of scale.
The masterclass, which lasts two-and-a-half hours, is ideal for those who want to brush up on their digital skills or for those starting out.
The course will include the following:
- Sourcing and creating stories for digital audiences
- How to produce engaging digital storytelling
- Multimedia skills and understanding the role digital elements such as video and podcast play
- Newsletters – the role they play and how to create an engaging newsletter
- Understanding the role of SEO in journalism
- SEO best practice including keyword strategies, SEO headlines and metadata entries
- Using analytics to measure and understand audiences
- Understanding algorithms
The training will be delivered by an industry professional with specialist experience in digital publishing.
