Your essential digital skills toolkit: Storytelling, social media and audience engagement

This course focuses on giving you the key skills to produce compelling digital storytelling and effectively use the social media platforms and digital tools that shape modern journalism, especially in the newsroom and other working environments. It also covers helping you to create stories that will engage your audience and deliver impact across various platforms.

This digital journalism course covers understanding digital tools such as video, audio, infographics, maps and graphs. It will teach you the techniques to incorporate them into your online digital content.

It is for people looking to broaden their understanding of digital journalism, or who want to get into journalism as well as PR professionals, feature writers, freelancers and online content producers.

The masterclass, which lasts two-and-a-half hours will include the following:

• How to produce engaging digital storytelling with multi-media elements
• Understanding the role digital elements such as video and audio play
• Developing social first thinkings to understand your audience and writing engaging social media posts
• Newsletters – the role they play and how to create an engaging newsletter
• Understanding the role of SEO in journalism and SEO best practice
• Using analytics to measure and understand audiences
• Understanding algorithms

The training will be delivered by an industry professional with specialist experience in digital publishing