Who are the workshops for?
The workshops are ideal for:
- Editors, news editors, sub-editors and proofreaders
- Marketing, social media, PR and communications professionals
- Executives and managers who want to communicate more effectively
Session one: Proofreading and punctuation
- Read a laid-out page like an editor. AI can help check the words, but effective proofreading means looking at the whole page
- Spot the misleading statistic that may be written correctly but does not add up
- Punctuate with judgement, knowing when a mark earns its place and when it gets in the way
Session two: House style and spelling
- Develop the right tone and keep it consistent
- Spot the wrong word, spelled correctly, sitting in a sentence that otherwise reads perfectly
- Cut clichés and jargon and replace them with clearer, sharper language
Session three: Engaging your readers
- Take a dense, tangled sentence and make it land in one read – simpler words, fewer of them, meaning intact
- Cut the deadwood without losing the sense, using your judgement to decide which words carry the meaning
- Match the words to the people reading them, recognising what an expert may understand immediately but a general reader may need explained
Session four: Story structure and grammar
- Build a story that keeps the reader with you, learning what to lead on and how to order what follows
- Think beyond the first paragraph and learn how the headline, standfirst and opening work together
- Use active language and spot grammatical problems that can obscure or change your meaning
Session five: Writing for the web, SEO and headlines
- Write for the way people read online – scanning, skimming and looking for the information they need
- Write content that can be found through search without compromising the reader experience
- Write headlines that work for search and encourage people to read
Choose the session that addresses the skills you want to develop, or take all five to develop your editing skills across the board.
The sessions can also be delivered as bespoke training for a single organisation, online or in person, and tailored to your team’s needs.
Alternatively, the editing skills lunch and learn series covers the essentials in 45-minute lunchtime sessions.