Writing for the web

This one-day course outlines how to write effectively for websites.

Aimed at:

Anyone that needs to produce copy for a website or online publication.

Includes:

  • Good and bad websites
  • What web readers like
  • Good writing and plain English
  • Grammar and punctuation
  • Creating good stories: content and structure 
  • How web writing is different: language, tenses, style and presentation
  • Helping readers find their way
  • Analysis: your websites and web writing
  • Search engine optimisation
  • Structure and layout
  • Making ‘sticky’ pages
  • Blogging

Following this course you will know how to communicate effectively via your website, and will understand the key differences between online and print content.

Location: NCTJ offices, Newport, Essex, but it can also be delivered as an in-house course

Date: This course can be set according to delegates' needs

Cost: Our standard price is £375 plus VAT per delegate, please enquire about group rates

Contact us for more information. To book a place, please complete the form below.