This option is designed to give trainees a thorough understanding of the magazine industry and how magazines work.
The programme of study includes: the roles of B2B, general consumer and specialist consumer magazines; the importance of identifying and writing for an audience; company accounts; the roles of editorial, marketing, advertising and other departments; revenue streams; editorial strategy; and means of distribution.
Assessment is by examination in which candidates have 1 hour and 45 minutes to answer questions covering the full syllabus.
