Journalism for a digital audience

This elective option builds on the introduction to the subject in the essential journalism module. It is about learning the knowledge and skills to operate as an audience-focused digital journalist in a multimedia newsroom.

It will provide knowledge of how to make the most of a website CMS, how to make improvements to sites to enhance the user experience, how to build and execute strategies-based audience data, interacting with the audience, making the most of illustrations/video, how to develop brands, the behaviours needed by someone in these roles and how they can continue to develop skills once in the workplace.

Assessment: candidates will sit a 1-hour and 30 minutes online exam designed to test a candidate’s knowledge, understanding and practical application of the skills and knowledge learnt in this module. 

They will also submit a piece of digital journalism coursework. Published on appropriate platform(s), it will contain evidence of how analytics were used, SEO, digital writing skills, use of illustrative material and social media.

To purchase this module, please contact Kat Hendry.