A: Apprenticeships can help media companies by offering access to fresh raw talent. Apprenticeships ensure that your workforce has the practical skills and qualifications your organisation needs now and in the future. The mixture of on and off job learning ensures they learn the skills that work best for the company.
By employing an apprentice, companies will have an opportunity to diversify their workforce to help reflect the communities they serve. Employers also have the opportunity to train an apprentice to write for their publication and/or website alongside basic journalism skills. This should lead to increased productivity, improved competitiveness and a committed and competent workforce.