Masterclass: Editing skills - webinars

Do you need the key skills to edit copy effectively?

Learn the essentials everyone needs to check or oversee other people’s work - whether that’s a report, news story or press release.

These highly practical sessions are delivered remotely in 2.5 hour slots throughout the week, with delegates able to choose as many as they like (see below).

Martin Lloyd, the former BBC writing standards editor, will show you how to:

  • Sub-edit stories in a more analytical and critical way
  • Spot errors quickly and turn raw copy into captivating content
  • Gain the confidence to rewrite text to create concise and compelling editorial at high speed

  • You need to edit text quickly and efficiently
  • You want the skills to edit/write great copy and not rely on anyone else
  • You want to give your team the ability to sub each other’s work
  • Editors, news editors, sub-editors, proofreaders
  • Marketing, social media, PR and comms staff
  • Executives/managers looking to communicate effectively

Martin Lloyd spent 10 years as writing standards editor at the BBC’s training division, the BBC Academy, where he was ultimately responsible for training the trainers.

He’s trained BBC News journalists, TV and radio producers and senior managers. He’s coached digital content producers. And he’s produced writing guides for BBC staff.

Since leaving the BBC, Martin has mentored an editor at the Financial Times, trained Filipino journalists remotely and delivered classroom training through the London School of Publishing.

He’s also been a content designer for the Government’s Department for Business, Energy and Industrial Strategy (BEIS).

Earlier in his career Martin edited copy and designed pages for newspapers and magazines including The Guardian, Metro, Broadcast, New Statesman and Marketing Week.

Book on to individual sessions for £120 plus VAT or the whole week's training for £500.

Each session includes a 15 minute comfort break

All-week pass: Monday, 13 April to Friday, 17 April

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Session 1: Monday, 13 April 10.00 - 12.30

  • Proofreading basics and checklists
  • Spelling: rules and exceptions to the rule
  • Ensuring a consistent house style and tone of voice

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Session 2: Tuesday, 14 April 10.00 - 12.30

  • How to punctuate sentences properly, and how errors change meaning
  • Simplifying the language used: cutting overly long sentences

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Session 3: Wednesday, 15 April 10.00 - 12.30

  • Grammar: common pitfalls and how to avoid them
  • Story structure: making dense copy easy to read

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Session 4: Thursday, 16 April 10.00 - 12.30

  • Content editing: choosing the right angle and the ‘so what?’ factor

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Session 5: Friday, 17 April 10.00 - 12.30

  • Writing for the web and SEO for editors
  • Producing catchy headlines, intros, subheadings and captions
  • Image copyright, research and editing

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