Social media – an introduction

This course covers the basic elements of social media, including different channels, the importance of identity, finding the right audience and developing a content strategy.

Aimed at:

Those new to or needing to refine basic social media skills, with emphasis on style and consistency for those responsible for an organisation’s communications.


  • Different types of social media
  • How to use social media
  • The importance of identity and tone of voice
  • Finding the right audience
  • Refining the message
  • Deciding your goals
  • Social media strategy – the big exercise
  • Measuring success
  • Social media dos and don’ts
  • Case studies and workshops throughout

Following this course you will be able to use social media for yourself or your organisation, carefully using identity and content in a consistent way that raises your brand’s awareness.

Date: This course is not currently scheduled. To enquire about this course please contact us.

Cost: Our standard price is £375 plus VAT per delegate, please enquire about group rates

We can also arrange for our trainer to come to you to run an in-house course, which is a great cost-effective option for larger groups. Please enquire about in-house rates at [email protected].

To see which courses are currently scheduled, click here.