Secrets of the newsroom: Pitching successfully to the media

A course covering all aspects of successfully pitching your story ideas/press releases to the media and making sure your message is translated into positive and accurate editorial.

Aimed at:

Anyone working in PR or communications who wants to successfully and consistently achieve media coverage for their clients, and those who want a better understanding of how newsrooms work.


  • Hour by hour breakdown of a day in the life of a national newspaper newsroom
  • How to pitch to regionals and magazines
  • The difference between the news desk and features desk
  • Everything you ever wanted to know about the back bench and middle bench but were afraid to ask
  • What makes a great press release
  • What makes a terrible press release
  • The best time of day to pitch your story
  • How to get news and features editors interested in your story
  • Why editors go big with some stories and ignore others
  • Case studies of successful and unsuccessful story pitches
  • MoT your press release: bring your draft release to ensure it’s fit for purpose.

Following this course, you will understand what makes a newsroom tick, thus allowing you to pitch story ideas and press releases with confidence.

Date: This course is not currently scheduled. To enquire about this course please contact us.

Cost: Our standard price is £375 plus VAT per delegate, please enquire about group rates

We can also arrange for our trainer to come to you to run an in-house course, which is a great cost-effective option for larger groups. Please enquire about in-house rates at [email protected].

To see which courses are currently scheduled, click here.