What we can train you to do
Our training is designed to help anyone that needs to improve their journalistic or communications skills.
We can train delegates to take a proactive approach to initiating effective media coverage. We can also train in reactive media liaison; when it is necessary to move an existing news agenda so that official policy or actions are seen in a more positive light. This approach will cover damage limitation and crisis management.
We train staff to provide briefings, facilitate media access and provide verbal and written contributions that not only dovetail with journalists' expectations and requirements, but also - crucially - maximise the opportunities to get a key message across.
We can work on interview techniques, to ensure delegates perform effectively in print and broadcast interviews.
We can offer guidance in presenting policy initiatives and anticipating how they will be received by the media.
We can help anyone tasked with a communications role. We teach the essential skills of identifying and communicating with a given audience, ensuring your message can be understood and acted upon, and communicating in a lively and engaging style. Perhaps most fundamentally, we can help those with no confidence in their abilities as communicators to enjoy writing at work.
We can equip journalists - from the most junior to the most senior - with the skills required to fulfil a current function effectively, or to confidently take the next career step.
Our trainers, hand picked for your particular requirements, will not just have done the job in the past - they will be doing it now. Whatever your requirements - from learning the basics of reporting or sub-editing to editing - we will match you with a trainer who has exactly the skills you need to gain. And that goes for whatever media you are involved in: newspapers, magazines, TV, radio or online.