How our training is delivered
Our bespoke training courses are tailored to suit your individual needs and are delivered in the most appropriate form for you.
Our programme of scheduled courses has been developed to provide the key skills required in the communications and media industry in a convenient and cost-effective package.
When training journalists, we try to mirror a newspaper, magazine, broadcast studio or web-production environment. That way delegates aren't merely told how to do something, they roll their sleeves up and do it - often under pressure and to tight deadlines.
When training those who work with journalists, we give a powerful insight into how the media works, what reporters are looking for in a story, and how media-relations professionals can fulfil journalists' requirements while ensuring they get their message across effectively.
We can help those working within public relations understand what makes a newsworthy story and demonstrate how to write a professional press release that gets noticed.
We can show the more experienced how to raise their game, craft press releases that simply have to be acted upon and those that are likely to be printed without a word being changed.
When dealing with those who need to write and edit for work, we drill down to discover which basic skills are needed, and build learning - and confidence - from there. We find that, once we have exploded the myth that only 'creatives' can write, edit or present material effectively, staff progress rapidly. At the end of a short course, delegates who may not have written since school or university can become fluent and persuasive communicators.