Inside Magazine Publishing

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An engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail.

The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. The book is further supported by a companion website (www.insidemagazinepublishing.com).

Subject areas covered include:

  • UK magazine publishing today
  • changing business models
  • originating and managing creative content
  • magazine writing and design
  • circulation sales and advertising
  • distribution and marketing
  • the magazine in the digital age