Business of magazines

Duration: No time limit
Fee: please see order form
Tutor support: one hour

Business of magazines is one of the specialist options that makes up the Diploma in Journalism qualification and can be studied alongside, or following completion of the core skills.

This course would also suit working journalists who wish to make the move to the magazine industry, but equally for anyone wishing to get into magazine journalism from another industry.

Business of magazines is designed to give a thorough understanding of the magazine industry and how magazines work. The course covers the distinction between B2B and consumer magazines, and looks at key types of consumer magazine including general consumer and specialist consumer, as well as regional and local consumer magazines.

You will develop an understanding of magazines in terms of market sector and audience, revenue models, budgets – including editorial budgets – methods of distribution, advertising, marketing, printing processes, circulation and distribution will all be studied.

The course may also be of interest to trainees or reporters looking to develop magazine editing and production skills. Studying the programme will enable candidates to sit the NCTJ's business of magazines exam, showing editors they have a clear understanding of the magazine industry. The one and a half hour exam covers the full business of magazines syllabus.

The course is available on DVD-Rom and consists of five units with self-assessed tasks that help learners prepare for the business of magazines exam.

Suggested study time, reading and self-assessment tasks: 15 hours 30 minutes

Topics covered:

  • Overview of the magazine industry
  • How magazines are created and revitalised
  • The finances of magazines
  • Means of distribution and the production process
  • Marketing
  • Advertising
  • Editorial strategy and the editorial department
  • The impact of digital media

Course book: Inside Magazine Publishing by David Stam and Andrew Scott