This course covers the basic elements of social media, including different channels, the importance of identity, finding the right audience and developing a content strategy.
Those new to or needing to refine basic social media skills, with emphasis on style and consistency for those responsible for an organisation’s communications.
- Different types of social media
- How to use social media
- The importance of identity and tone of voice
- Finding the right audience
- Refining the message
- Deciding your goals
- Social media strategy – the big exercise
- Measuring success
- Social media dos and don’ts
- Case studies and workshops throughout
Following this course you will be able to use social media for yourself or your organisation, carefully using identity and content in a consistent way that raises your brand’s awareness.
Location: NCTJ offices, Newport, Essex, but it can also be delivered as an in-house course
Date: To be set according to delegates' needs
Cost: Our standard price is £375 plus VAT per delegate, please enquire about group rates
Contact us for more information. To book a place, please complete the form below.