Crisis management

This course is ideal for PR professionals and key personnel in any organisation tasked with handling the media in a crisis. The course gives a complete picture of what is required even before the media is in contact. It gives advice on how to plan ahead as well as deal with a crisis when it hits.

Who it’s for: PR professionals and company personnel handling the media in a crisis.

Not for: Beginners in PR and junior staff.

What is covered

  • Contingency planning ahead of any media contact
  • The best way to deal with press enquiries – who should answer
  • Understanding the different facets of the media and their requirements
  • Delivering written and verbal press statements / FAQs – what to include
  • How to be proactive in a crisis
  • Managing the company’s reputation and dealing with stakeholders
  • Being in control and achieving the PR objectives
  • Damage limitation and complaining if the press gets it wrong
  • Setting up contacts and resources to deal with the media
  • How to plan and organise a press conference
  • How to deal with Freedom of Information requests
  • Tackling internal comms – staff should not be the last to know
  • Organising a press conference
  • Post-crisis: Future opportunities to raise the company’s profile

Location: NCTJ offices, Newport, Essex, but it can also be delivered as an in-house course

Date: To be set according to delegates' needs

Cost: Our standard price is £375 plus VAT per delegate, please enquire about group rates

Contact us for more information. To book a place, please complete the form below.